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Key Facts:
Project start: 1 January 2011
Project end: 31 December 2012
Funding Scheme: European Commission's Seventh Framework Programme
(Coordination and Support Action)
EU Contribution: 1,423,082 €
Grant Agreement Nr: 263962


Coordinator: Collaborating Centre
on Sustainable Consumption and
Production (CSCP)
Project Director: Cheryl Hicks
Project Manager: Nora Brüggemann

EC Scientific Officer: Perla Srour-Gandon

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Conference Agenda "Catalyzing Action: EU Sustainable Lifestyles Roadmap & Action Plan to 2050"

Day 1 morning At the Flemish Parliament
9:00-9:30 Arrival, Registration & Coffee
9:30-9:40 “What is Sustainable Living in Europe?” - Welcome & Introduction to the SPREAD Sustainable Lifestyles 2050 project – Cheryl Hicks (CSCP)
9:40-10:30 Opening Keynotes from the European Commission

• Máire Geoghegan-Quinn, European Commissioner for Research, Innovation and Science

• Domenico Rossetti di Valdalbero, Principal Administrator at the EC, Social Sciences and Humanities Programme, Directorate General for Research and Innovation

• Carina Törnblom, Head of Unit Consumer Strategy, Representation and International Relations, Directorate-General for Health and Consumers
10:30-12:50 “EU Sustainable Lifestyles Roadmap and Action Plan to 2050” - Presentation of the Key Findings of the SPREAD Sustainable Lifestyles EU Social Platform project

• Current lifestyle impacts – Oksana Mont (Lund University)
• Reaction panelists and audience: Victoria Thoresen (PERL) and Lars Mortensen (EEA)

• What is a sustainable lifestyle in the EU? – Michael Lettenmeier (D-mat and Wuppertal Institute)
• Reaction panelists and audience: Richard Spencer (ICAEW) and Per Stoltz (IKEA)

• Roadmap from current lifestyles 2012 to future sustainable lifestyles 2050 – Leida Rijnhout (ANPED)
• Reaction panelists and audience: Fanny Demassieux (UNEP) and Bart Martens (Flemish Parliament)
12:50-13:00 Final remarks and logistics for next sessions

• Perla Srour-Gandon, Research Programme Officer, European Commission, Social Sciences and Humanities Programme, Directorate General for Research and Innovation

• Cheryl Hicks (CSCP)
Day 1 afternoon At the Royal Flemish Academy of Belgium for Science and the Arts (KVAB)
13:15-14:30 Lunch & Marketplace of Promising Sustainable Living Practices from the European Social Platform
14:30-15:10 “Scenarios for Sustainable Lifestyles in 2050” – Interactive presentation of four visualized future scenarios of sustainable societies – Aleksi Neuvonen (Demos)
15:10-15:15 Introduction to afternoon workshops - Cheryl Hicks (CSCP)
15:15-15:30 Coffee break & Marketplace
15:30-17:30 “Catalyzing Actions for Sustainable Lifestyles” – 3 parallel workshops exploring the EU Sustainable Lifestyles Roadmap, Action Plan & Future Scenarios
  • WS 1: Governance & Policy
- Gunilla Blomquist (Swedish Ministry of the Environment)
- Jan Juffermans (Footprint NL)
- Mathijs Buts (Federal Planning Bureau)
  • WS 2: Economy & Finance
- Paul Metz (INTEGER)
- André Schneider (André Schneider Global Advisory)
- John Rogers (Value for people)
- Richard Spencer (ICAEW)
  • WS 3: Social Innovation & Behavior change
- Marlieke Kieboom (Kennisland)
- Laura Storm (SUSTAINIA)
- Elinor Blair (DEFRA)
17:30-18:00 Workshop spotlights - Cheryl Hicks (CSCP)
18:30 Evening event: Journey to the future.
Dinner, Music & Première of SPREAD short movies on promising practices and scenarios 2050!
Day 2 At the Royal Flemish Academy of Belgium for Science and the Arts (KVAB)
9:00 - 9:30 Arrival
9:30-10:30 “Proposals for Action – Opportunity Spaces to Activate More Sustainable Living in Europe TODAY” - TED-style impulse presentations from experts on key themes
10:30-11:00 Coffee break & Marketplace
11:00-12:30 “Proposals for Action – Activating Sustainable Living I” – Parallel Workshops
  • WS 4: The importance of localization – Food, culture and community systems
- Christian Schrefel (ECO- Counselling Europe)
- Trevor Graham (City of Malmö)
- Erik Gerritsen (LiveWell for LIFE)
  • WS 5: The importance of infrastructure - Housing, mobility, energy & food systems
- Sue Riddlestone (Bioregional)
- Andre Schneider (André Schneider Global Advisory)
- Cynthia Echave (Agencia d'Ecologia Urbana de Barcelona)
  • WS 6: The importance of health, well-being and social equity
- Malcolm Ward (Public Health Wales)
- Anne Juliette Serry (INPES France)
- Birger Forsberg (Stockholm City Council)
12:30-13:30 Lunch time & Marketplace
13:30-15:00 “Proposals for Action – Activating Sustainable Living II” – Parallel Workshops
  • WS 7: Linking sustainable living globally - Europe and the global context
- Marta Conde Puigmal (Institute for Environmental Science and Technology)
- Lars Mortensen (EEA)
- Sue Riddlestone (Bioregional)
- David French (Antinea Foundation)
  • WS 8: Choice influencing - The role of media, marketing, communications & design
- Anna Detheridge (Connecting Cultures)
- Tapio Nurminen (Open Knowledge Festival)
- Leonardo Piras (Grow The Planet)
  • WS 9: Economics for sustainable living - New value creation (business) models, complementary currency systems, jobs & skills for future sustainable societies
- Andrea Brown (WBCSD)
- Victoria Thoresen (PERL)
- Eduardo Escobedo (Sustainable Luxury)
15:00-15:30 Coffee break & Marketplace
16:30-16:45 Close of the conference - Leida Rijnhout (ANPED)

To download the agenda, please click here.

To see how to get from one location to the other please, click here.