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Key Facts:
Project start: 1 January 2011
Project end: 31 December 2012
Funding Scheme: European Commission's Seventh Framework Programme
(Coordination and Support Action)
EU Contribution: 1,423,082 €
Grant Agreement Nr: 263962

 

Coordinator: Collaborating Centre
on Sustainable Consumption and
Production (CSCP)
Project Director: Cheryl Hicks
Project Manager: Nora Brüggemann

EC Scientific Officer: Perla Srour-Gandon

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SPREAD Launch Conference, 24-25 May 2011, Cologne (Hürth)

The conference “The Future of Sustainable Lifestyles and Entrepreneurship” which took place 24-25 May 2011 in Germany launched the unique European social platform SPREAD Sustainable Lifestyles 2050 which facilitates exchange on crucial sustainable lifestyle issues among various social actors in a highly interactive manner.

The project’s interactive nature is reflected in the launch conference’s different formats of convening, which include keynote speeches from distinguished experts, interactive ideas panels, workshops, and a market place presenting creative ideas for sustainable living. By using different meeting formats covering a full range of sustainable lifestyle issues, the launch conference aims to contribute to four crucial components of progress towards sustainable ways of living but also sustainable business models: inspiration, discovery, ideation and co-creation, and action-planning.

At the launch conference, over fifty speakers with various backgrounds and expertise shared their views on designing and enabling a sustainable future in Europe within the SPREAD project framework. Speakers attending the conference include: Minister Johannes Remmel, Ministry for Climate Protection, Environment, Agriculture, Nature Conservation and Consumer Protection of North Rhine-Westphalia (Germany); Alan Atkisson, AtKisson Group (USA/Sweden); Rachel Bostman, Collaborative Consumption (Australia); Fabienne Pierre, UNEP Sustainable Lifestyles Task Force (France); Cinzia Scaffidi, Slow Food Study Center (Italy).

The final conference programme can be downloaded here.

The speaker's biographies are available here.

For further information visit also the conference website: http://www.future-lifestyles-entrepreneurship.org

The presentations are now also available:

KEYNOTE SPEECHES

  • Michael Kuhndt, UNEP/ Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP)
  • Minister Johannes Remmel, Ministry for Climate Protection, Environment, Agriculture, Nature Conservation and Consumer Protection of the State of North Rhine-Westphalia
  • Domenico Rossetti-Di-Valdalbero, European Commission – Launching SPREAD Sustainable Lifestyles 2050
    To download the available presentations, please click here.
  • Alan Atkisson, CEO, The AtKisson Group,
    To download the available presentations, please click here.
  • Rachel Botsman, Collaborative Consumption (video presentation)
  • Lord Richard Layard, London School of Economics/ Action for Happiness
  • Dasho Karma Ura, Gross National Happiness
    To download the available presentation, please click here.

INTERACTIVE IDEAS PANELS

Session 1:

Moderator:

  • Erika Gregory, Collective Invention

Speakers:

  • Lauren Anderson, Collaborative Consumption
  • Dorothea Seebode, Philips
  • Timothy Beardson, China Oxford Scholarship Fund
  • Maria Eugenia Giron, Inside Luxury
  • John Manoochehri, School of Architecture, Stockholm
  • Tobias Leenaert, Ethical Vegetarian Alternative
  • Uwe Schneidewind, Wuppertal Institute

To download the available presentations, please click here.

Session 2:

Moderator:

  • Kurt Peleman, Ashoka Belgium

Speakers:

  • Lucy Shea, Futerra
  • Cinzia Scaffidi, Slow Food Study Center
  • Juha Koponen, Netcycler
  • Pieter Weijnen, FARO
  • Jorg Schafer, Aluminium Industry Association
  • Jeannine Schreurs, ICIS/Maastricht University

To download the available presentations, please click here.

Session 3:

Moderator:

  • Neil Coles, CSCP

Speakers:

  • Vanessa Timmer, One Earth
  • Jan-Kees Vis, Unilever/Sustainable Food Lab
  • Meriel Lenfestey, Ecomodo
  • Reed Paget, Belu Water
  • Reinhard Mann, Federal Centre for Health Education
  • Jesse Mether, Rautakesko

To download the available presentations, please click here.

Session 4:

Moderator:

  • Oksana Mont, ULUND

Speakers:

  • Roberta Sassatelli, Consumer Culture/UNIMI
  • Steve Vromman, Low Impact Man
  • Martin Charter, Centre for Sustainable Design
  • Charlotte Millar, Tasting the Future/WWF-UK
  • Fernando Casado, Lab of the Bottom of the Pyramid
  • Stephan Van den Broucke, Universite Catholique de Louvain

To download the available presentations, please click here.

Session 5:

Moderator:

  • Aleksi Neuvonen, DEMOS

Speakers:

  • Andrea Kolb, The Club of Marrakesh
  • Ignace Schops, RKLM
  • Alain Bauwens, Henkel
  • Cynthia Echave, Agency for Urban Ecology
  • Michael Narberhaus, WWF-UK
  • Nadia Shevchenko, Green Dossier
  • Jaap Koot, Institute for Health Promotion

To download the available presentations, please click here.

WORKSHOPS

WORKSHOP 1: My Sustainable Lifestyles: Global Multi-Stakeholder Perspectives

What do people from around the world say they want for their lives in the future? How is business thinking about its role in enabling sustainable living solutions and innovation? How are luxury goods companies spanning fashion to cosmetics acting to protect biodiversity and current unsustainable consumption patterns?

Workshop Hosts:SPREAD, UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption & Production (CSCP)

Speakers:

  • Eduardo Escobedo, UNCTAD, Sustainable Fashion, Cosmetics and Biodiversity
  • Carolin Baedeker, Wuppertal Institute for Climate, Environment and Energy- Living Labs
  • Fabienne Pierre, UNEP, Global Survey on Sustainable Lifestyles, voices of youth from around the world
  • Olivier Vilaca, World Business Council for Sustainable Development (WBCSD) – Vision for Sustainable Consuming, a business perspective

To download the available presentations, please click here.

WORKSHOP 2: My Sustainable Business Models: Enhancing, Incubating and Fostering Sustainable Entrepreneurship

How can sustainable business models address current consumption issues and enable sustainable living? What is the current state of sustainable entrepreneurship incubation? What is needed to enhance the capacity of entrepreneurs at early stage business development? What are the promising practices emerging?

Workshop Hosts: UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption & Production (CSCP), ENVIU

Speakers:

  • Moderator: Piotr Magnuszewski, Centre for System Solutions
  • Moderator: Oriol Pascual, ENVIU
  • Paola Cirillo, Aidos
  • Klaus Fichter, Borderstep
  • Rainer Höll, Ashoka
  • Arjen van Klink, Rabobank
  • Helen Marquard, SEED/ UNEP
  • Catie Thorburn, Gerenation Europe Foundation

To download the available presentations, please click here.

WORKSHOP 3: Visualizing Sustainable Lifestyles

What does a sustainable lifestyle look like? How can visualisation be used as a tool to facilitate the discussion and elaboration of what sustainable lifestyles are? How can visualisation be used to facilitate the diffusion of sustainable lifestyles?

Workshop Host: Deutsche Bundesstiftung Umwelt (DBU)

Speakers:

  • Moderator: Vanessa Timmer, OneEarth
  • Laila Abdullatif, Emirates Wildlife Society/ WWF
  • Francois Jegou, Strategic Design Scenarios
  • Ida Tillisch, Emirates Wildlife Society/ WWF
  • Dr. Mark Fleischhauer, TU Dortmund University

To download the available presentations, please click here.

WORKSHOP 4: BRIDGING TO A GREEN ECONOMY: WHICH POLICIES CAN MAKE IT HAPPEN?

Which policies are needed to enable sustainable lifestyles and sustainable entrepreneurship – on European, national and local levels? Which policies are being considered or are already in the pipeline? Which framework conditions would support entrepreneurs/intrapreneurs to develop businesses that foster sustainable lifestyles? What support can business provide to policy-makers to bring innovation policies to life? How can sustainable entrepreneurship support the shift to a green economy?

Workshop Hosts: European Environment Agency (EEA), ETC/SCP

Speakers:

  • Moderator: Lars Fogh Mortensen, European Environment Agency (EEA)
  • Beata Adamczyk, Polish Ministry of Economy
  • Juliane Albjerg, Danish Ministry of Environment
  • Pavel Misiga, European Commission, DG Environment
  • Ignace Schops, Hoge Kempen National Park
  • Per Stoltz, IKEA

Workshop 5: SETTING THE AGENDA FOR SUSTAINABLE LIVING

An introduction to current sustainable living dreams & realities. What is the state of current thinking? What ideas are most promising? Where / how can sustainable living become a reality?

Workshop Hosts: SPREAD, Energy Research Centre (ECN, Ecoinstitut Barcelona (ECOI), supported by DEMOS Helsinki (DEMOS) and Ruth Mourik Consultancy (RMC)

Speakers:

  • Edina Vadovics, GreenDependent Sustainable Solutions Association
  • Silvia Hesse, Agenda 21 Hannover
  • Eleonora Gaydarova, Bulgarian Housing Association
  • Werner Korte, empirica Gesellschaft für Kommunikations- und Technologieforschung mbH

WORKSHOP 6: Sustainable Living – Opportunities and Challenges

What makes our home and our neighbourhood more sustainable? What are the sustainable living choices available to us now and what remains difficult? An exploration of the drivers and barriers of sustainable living with focus on: demand-side management at the household level; eco-quarters; zero-energy

Workshop Hosts: SPREAD, Energy Research Centre (ECN), Ecoinstitut Barcelona (ECOI), supported by DEMOS Helsinki (DEMOS), Ruth Mourik Consultancy (RMC)

WORKSHOP 7: Sustainable Moving

What is needed to fulfill our individual daily mobility needs – and the mobility needs of all Europeans, sustainably? What role do cultural and societal patterns play when defining mobility needs and how do they differ with respect to different geographical regions in Europe? What kind of sustainable lifestyles may become more mainstream encouraged by future sustainable mobility alternatives?

Workshop Hosts: SPREAD, Regional Environment Centre (REC), Ecoinstitut Barcelona (ECOI), Forum for the Future

Speakers:

  • Facilitator: Ilka Weissbrod, Forum for the Future
  • Cynthia Echave, Agency for Urban Ecology Barcelona
  • Salvador Rueda, Agency for Urban Ecology Barcelona
  • Eva Csobod, REC, Hungary
  • Bettina Schaefer, Ecoinstitut, ES
  • Peter Szuppinger, REC Hungary (poster presentation)

To download the available presentations, please click here.

WORKSHOP 8: Sustainable Consuming

What are the complexities and trade-offs when it comes to social, ethical sustainable consuming choices? What is current evidence that we are starting to become more demanding of sustainable food, clothing and household product choices in Europe? What is promising practice from entrepreneurs, packaged goods companies and retailers?

Workshop Hosts: SPREAD, UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption & Production (CSCP), International Institute for Industrial Environmental Economics at LUND University (ULUND) and One Earth

Speakers:

  • Moderator: Vanessa Timmer, One Earth
  • Bjarne Pedersen, Consumers International
  • Charlotte Millar, Tasting the Future Innovation Lab, WWF-UK
  • Eduardo Escobedo, Sustainable Fashion, Cosmetics and Biodiversity, UNCTAD
  • Satu Kalliokulju, Nokia
  • John Manoochehri, Resource Vision/ Architecture School of Stokholm
  • Kerstin Ochs (tbc), Henkel

WORKSHOP 9: Sustainable Health & Society

What situations of inequitable distribution of challenges and opportunities exist in relation to sustainable living, moving, consuming and sustainable society? For example, how do different demographics and regions influence the possibilities for more sustainable lifestyles? How can we measure the sustainability of our society?

Workshop Hosts: SPREAD, EuroHealthnet and Regional Environment Centre Hungary (REC)

Speakers:

  • Caroline Costongs, EuroHealthNet (Speaker)
  • Geroge Morris, Environmental Health Consultant (Chair)
  • Cristina Chiotan, EuroHealthNet (Facilitator)
  • Jaap Koote, NIGZ (Facilitator)
  • Dorothea Seebode, Philips Corporate Technologies & Philips Research (Facilitator)
  • Stephan can den Broucke, University Louvain la Neuve (Facilitator)

WORKSHOP 10: Financing Sustainable Innovation & Entrepreneurship

What is the market for investing in sustainable innovation and entrepreneurship? Where is the funding needed? What is the business case? What financial products are needed for different asset classes?

Workshop Hosts: BSR, CSCP, Adelphi

Speakers:

  • Moderator: Rainer Agster, Adelphi
  • Guiseppe van der Helm, Eurosif
  • Guy Morgan, BSR
  • Katharina Beck, Institute for Social Banking
  • Bert Reyno, Association of Development Financing Institutions in Asia and the Pacific (ADFIAP)
  • Rebecca Szrama, Endeva
  • Marc Verhaeren, Luxemburg Bank, Fund for Good

To download the available presentations, please click here.

WORKSHOP 11: MATCH-MAKING - ENTREPRENEUR - COMPANY - INVESTOR

In this high energy session, entrepreneurs addressing consumption and lifestyles issues have been invited to pitch their business models to large companies who are interested in innovations that drive more sustainable consumption and lifestyles.

Workshop Hosts: World Economic Forum / Schwab Foundation for Social Entrepreneurship

Speakers:

  • James Miners, DOW
  • Jason Mollring, UnLtd
  • Guillaume Taylor, Quadia Impact Investors

To download the available presentations, please click here and here.

WORKSHOP 12: UNDERSTANDING INDIVIDUAL NEEDS, MOTIVATORS & TRIGGERS

Across Europe today, we all lead a variety of different lifestyles which depend on what is available to us where we live, our family customs and background, and our own personal choices and desires. Similarly, sustainable lifestyles will have many different attributes and possibilities for the same reasons. In this workshop we will develop a research-based cast of characters or "personas" that will represent the values, needs and motivators of people, and consumers, from across Europe.

Workshop Hosts: Collective Invention, SPREAD

Speakers:

  • Moderator: Erika Gregory, Collective Invention

To download the available presentations, please click here.

WORKSHOP 13: SUSTAINABLE LIVING – SPREADING PROMISING PRACTICES

Ideas are silver – Realisation is gold! Efforts at more sustainable living are scattered, effects are small. What is needed to involve masses? How can effects be multiplied? How can new initiatives become truly embedded in society? What conditions facilitate or impede the diffusion of sustainable practices? What are the roles and challenges for business, research, government and society?

Workshop Hosts:SPREAD Sustainable Lifestyles 2050 Partners // Energy Research Centre (ECN) // Ecoinstitut Barcelona (ECOI) // supported by DEMOS Helsinki // Ruth Mourik Consultancy (RMC)

Speakers:

  • Rob Hopkins, Transition Town Totnes and the Transition Network (via video)

WORKSHOP 14: Action Planning & Future Proofing Sustainable Lifestyles 2050

What is the current state of the art on sustainable living? What do we know and what do we not know? What are the pervasive barriers to overcome? What are some of the promising practices to be considered in developing a vision for sustainable living across Europe by 2050? What are possible trade-offs and controversial issues? Co-creating future actions for sustainable living, moving, consuming, health and well-being by 2050.

Workshop Hosts: SPREAD Sustainable Lifestyles 2050 Partners: Ashoka, Demos Helsinki, Ecoinstitut Barcelona (ECOI), Energy Research Centre (ECN), EuroHealthNet, International Institute for Industrial Environmental Economics at Lund University (ULUND), Northern Alliance for Sustainability (ANPED), Politecnico di Milano (Polimi) and Regional Environmental Center for CEE Countries (REC)

To download the available presentations, please click here.

SPREAD Launch Conference Overview